Without reasonable doubt you are looking for ways to increase your sales. You have undoubtedly already heard about the power of video for marketing and sales.
In this article we will explain what animated videos can mean for your company. What are the advantages? What kind of videos can you use? And what should you be looking out for when making a video?
The advantages of an animated video
An animation video is suitable for every company in every industry
It does not matter in which niche or industry your company is active. Animated videos work for every company in every industry. Everyone has products or services that need to be explained to people. For this reason, animated explainer videos are always a great customer-oriented choice.
An animation video demonstrates products in action
The customer prefers to see a product in action before he decides to purchase it. This is a bit more difficult when it comes to software products. The only way customers can really see the products is by purchasing and trying it out. Fortunately, animated videos still make it possible to give them a first glance or impression of your software product We often use a combination of animations and screenshots or screen recordings for this purpose. This gives the potential customer an immediate idea of what they can expect from the product, which in return results in increased sales.
An animation video is SEO proof
Because many companies are alike, it is difficult to stand out online. If you want to increase your sales figures, then you need to be serious about the SEO value of your website. SEO stands for "Search Engine Optimization". This entails that the findability of your website is optimized through different techniques so that your site will be easy to find by potential customers through search engines like Google.
Did you know that research has shown that websites with a video are viewed more than 5 minutes longer on average than websites without a video? This is something that Google really likes by the way. If you want to make your website easier to find among your target group in order to increase your sales, then video is the way to go! An animated video gives your website a great SEO boost.
An animated video increases conversion
By using an animated video, you will also ensure that the conversion on your website increases. According to Unbounce, a video can increase your conversion up to 80%. This is mainly due to the fact that videos attract the viewer's attention and give them sense of confidence. This way, potential customers will feel a lot more comfortable about your product, which means that they will purchase sooner or contact you with an enquiry.
In addition, your customers are people, and people are generally lazy. They therefore rather watch a video than read your copy.
Which types of videos you can use
When it comes to using an animated video, there are more than enough different types to choose from. We have listed a few below for you.
Demo videos or tutorial videos are great if you want to promote and explain software or an app. They enable you to show off the exact features of your application or software through an on-screen demo. This is perfect for new users - people just love to learn stuff by watching videos. In fact, 96% of people say they have watched an explainer video to find out more about a product or service. Ideal if you want to give the customer a little extra training.
Interactive videos ensure that your customer not only statically watches your video, but can also interact with it. Think of a personal route through your video, directly filling in forms in the video or adding clickable buttons. Adding interactivity to your video ensures that it will be 32% more effective than normal videos.
Keep an eye on our website!
We are in the process of adding this style of cool interactive video to our portfolio. We will keep you updated with news about this via our social channels. Or just send us a message if you can’t wait to know more.
Video for your (new) customers
Videos are great for acquiring new customers, but they can also be used to offer something to existing customers. After a customer has made a purchase on your website, you can send a video message inside, for example, the confirmation email which explains the further steps of the process. A company in the Netherlands that knows how to do this incredibly well is Coolblue; they make extensive use of videos for marketing.
The best tips for using video
Now that you know the benefits of using an animated video and what types of videos exist, it is time to delve deeper into some tips to make the best animated video.
Choose the right length
We recommend you to keep the video as short as possible, but always tell everything you want to tell. The structure of the video is very important here. By using the "Problem - Solution - Explanation - Action" structure, we ensure that we start off by making your customer’s problem transparent. This “locks the users in”; any customer who has a problem and recognizes this problem in the first seconds of a video will definitely be inclined to continue to watch the video for the solution. Most of the videos that we create are around 1.5 minutes in duration. In our opinion, that is the ideal length for a commercial video that will help increase your sales. Although this can of course differ per case and depending on what stage of the sales cycle the viewer of the video is at. An existing customer in a B2B environment who has just purchased a product will have a much longer attention span than a casual passer-by who came to your website for the first time through an advertisement.
Publish your video on YouTube / Vimeo
By adding your video to YouTube or Vimeo, you also ensure that your video will be findable through search engines. Don’t miss out on free exposure.
Optimize your video
Since there are already millions of videos on YouTube and Vimeo, it is important that you compete with other videos that can appeal to your target groups. You can optimize your video in different ways. For example, think of using the right keywords. These are keywords your customers might use as a search query. In addition, also consider a good thumbnail for your video. This is the first image that is shown before your video is clicked. This is important as it must arouse interest.
Also make sure that you have a good description of the video in which you include the same keywords. You can also mention your website URL here, so that viewers can click directly navigate to your website. We are always happy to help our customers with this after their video has been delivered.
Make it easy for others to share your video
Sharing a video is an excellent way to get your message across to even more people. However, we still see that some companies limit their videos so they cannot be shared. This is of course far from useful, because you miss out on a lot of free promotion. So make sure that your video can be shared on all kinds of social media - this provides much better results.
Collaborate with a professional explainer video agency and don’t pay too much for your video!
Traditional animated video production companies charge high costs for their services. This is understandable because these companies draw and animate every scene of their videos themselves. This often looks great and is great for large companies that have a large budget to spend.
But start-ups and SMEs cannot afford such amounts of money. It is ultimately about the story and the message of your animated video. Whether the puppet in the video is custom designed for your company or pre-already existed... it won’t matter to your customers.
EVA Explainer Video Agency was established in 2016 to create high-quality animation videos for every budget. Simply view our videos and rates here on the website and contact us for more information.
Your animated explainer video is finally affordable.